Our work
‘How a New Generation of Women Is Dealing With Menopause’
Afton PR’s clients represent best-in-class wellness, hospitality, food and beverage, and travel brands. We elevate awareness through compelling campaigns, delightful events, and media placements that raise recognition exponentially. Our twenty-five years of experience and broad network of relationships serve our clients across multiple channels.
“CBS Saturday Morning” joined Afton PR in the Berkshires for M/Power, Canyon Ranch’s four-day menopause and perimenopause retreat. The educational and energizing getaway at the resort’s Lenox, Massachusetts, location brings together the latest in alternative and traditional medicine, wellness strategies, and mindful exercise, putting Canyon Ranch on the cutting edge of the current “menopause moment,” guiding women through a once-overlooked transition.
Watch the piece here.
‘I Was So Busy Taking Care of Everyone Else, I Forgot About Myself’
You know a spa not only has its finger on the pulse of women’s health but is leading a holistic revolution in the care and keeping of a woman’s wellness when Oprah Daily magazine pays it a visit. Burning the candle at both ends, acclaimed lifestyle writer Catherine Hong took herself to Canyon Ranch’s Tucson, Arizona, property to get her mojo back. An inclusion in Oprah Daily’s Travel Issue is the perfect placement for a resort that helps its guests prioritize putting their own oxygen mask on first.
Read more here.
‘The 7 Best Wellness Experiences in the US’
Sitting on top of the $651 billion global wellness tourism industry is Canyon Ranch – specifically its San Mateo County, California, and Tucson, Arizona, properties – named by Lonely Planet as “Best for Holistic Health.” The esteemed travel site cited Canyon Ranch’s dedication to its core pillars of health and performance, mind and spirit, fitness and movement, nutrition and food, and spa and beauty, as well as its location expansions, making the resort a pioneer in the industry it virtually invented.
Read the article here.
More Afton PR media placements and awards
The 2025 MICHELIN Key Hotels, a celebration of the world’s most exceptional hotels, honors three Canyon Ranch properties
Wicked Weed among ‘The Absolute Best Fall Microbrews to Try Now’
‘These Wellness Resorts Across the Country Are Designed to Help You Live a Healthier Life’
‘The Case for the All-In Solo Wellness Trip’
‘Beyond the Spa: Canyon Ranch’s Holistic Approach to Health and Wellness’
‘Canyon Ranch’s New Retreat Blends Luxury With Longevity. Can It Help You Live Longer?’
‘19 Easy Weekend Getaways From NYC’
‘I Went to a $7,000 Menopause Retreat — Here Are the Biggest Things I Learned’
Dominique Crenn, the first female chef in the United States to earn three Michelin stars, has appeared at Canyon Ranch’s Lenox, Massachusetts, property as both a guest and a guest chef. Crenn created an exquisite meal for a murder mystery dinner hosted by actor Neil Patrick Harris, but what she most values at the Canyon Ranch is the invaluable opportunity to eat well while connecting with nature. Hear her describe why Canyon Ranch is so special to her in this Instagram Reel.
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