About Valerie

Valerie Rozelsky is a veteran media professional who began her career as an Emmy-winning investigative producer at CNN. She switched to the “other side,” becoming Director of Public Relations for Michelin North America, where she led communications for the world’s largest tire manufacturer and launched the very first Michelin guides outside of Europe. She spearheaded Michelin’s winning program that was awarded Best PR Campaign in 2015 by PRWeek.

Valerie has extensive experience coordinating media coverage and live events for the automotive, banking, fine dining and luxury travel, health and wellness, and government affairs industries.

Afton PR is named for the agency’s first offices, where Valerie and her team began planning and executing comprehensive PR plans for multimillion-dollar accounts. Valerie lives in Greenville, South Carolina, with her husband, Kurt, an attorney and active community volunteer, and two daughters.

Reach out with inquiries about collaboration at valerie@aftonpr.com.